Business Model

Our Business Model

Explore our business model step-by-step

Market category / Knowledge

Assessment / Qualification
  • In-depth market understanding
  • Data collection capability
  • Local market input
  • Labelling and packaging
  • All legal issues including full product approval
Business Plan Development
  • Development of complete marketing plan
  • Strategic positioning including price positioning
  • Complete BTL investment strategy and requirements
Deployment / Execution
  • Customer
  • Consumer
  • Tracking

Supply Chain management and Logistics

  • Management and responsibility of door to door handling
  • Cross border (regional) trading
  • GCC and/or Nordic Region coverage
  • Turn-key supply chain solutions


  • EDI
  • Integrated forecasting systems
  • Customer service GCC and Nordic Region


  • EDI
  • Any currency

Sales and trade marketing team

  • Effective trade marketing activities
  • Strategic Sales Management
  • Channel experts
  • Top to top contact
  • Conceptual Selling
  • Category Management
  • Understanding sales and category drivers
  • Leading Key Account Capability
  • Customer Marketing

Retail and HORECA coverage

  • In-house team managing representatives covering all important retail and HORECA channels
  • In-house team managing distributors merchandiser for in-store activities
  • In-store consultancy
  • Development of in-store displays and shelf talkers

Consumer Marketing

  • Copy developments
  • Media plans
  • Equity building
  • Tracking

Business Intelligence

  • Strategic Sales Management
  • Partnering with leading data companies such as Euro Monitor and Nielsen Data
  • Strategic partnerships with major distributors and retailers in all markets

After Sales Service

  • Strategic approach strategies
  • Alignment of resources and priorities
  • Quality assurance via effective business reporting
  • Tailor-made, turn-key solutions for the Principal and the distributing partners

Zenzari DWC LLC
Dubai World Central
Dubai South Business Park, Building E
3rd floor, office 329